<h2 data-start="76" data-end="99">Google Tag Manager Integrating with Drupal Steps</h2>
<h4 data-start="76" data-end="99"><img loading="lazy" decoding="async" class="alignnone size-medium wp-image-13579" src="https://apiblog.cloudastra.co/wp-content/uploads/2025/02/Integrating-Google-Tag-Manager-with-Drupal-for-Enhanced-Analytics-and-Marketing-Performance-300x300.png" alt="" width="300" height="300" srcset="https://apiblog.cloudastra.co/wp-content/uploads/2025/02/Integrating-Google-Tag-Manager-with-Drupal-for-Enhanced-Analytics-and-Marketing-Performance-300x300.png 300w, https://apiblog.cloudastra.co/wp-content/uploads/2025/02/Integrating-Google-Tag-Manager-with-Drupal-for-Enhanced-Analytics-and-Marketing-Performance-150x150.png 150w, https://apiblog.cloudastra.co/wp-content/uploads/2025/02/Integrating-Google-Tag-Manager-with-Drupal-for-Enhanced-Analytics-and-Marketing-Performance-768x768.png 768w, https://apiblog.cloudastra.co/wp-content/uploads/2025/02/Integrating-Google-Tag-Manager-with-Drupal-for-Enhanced-Analytics-and-Marketing-Performance-96x96.png 96w, https://apiblog.cloudastra.co/wp-content/uploads/2025/02/Integrating-Google-Tag-Manager-with-Drupal-for-Enhanced-Analytics-and-Marketing-Performance.png 1024w" sizes="auto, (max-width: 300px) 100vw, 300px" /></h4>
<h3 data-start="76" data-end="99"><strong data-start="81" data-end="97">Introduction</strong></h3>
<p data-start="100" data-end="643">It is a powerful tool for managing marketing and analytics tags on your website without modifying the code directly. It offers several benefits, such as easy tag creation, seamless integration with Google Analytics, faster page loading, and real-time tag monitoring. Integrating Google Tag Manager with Drupal enhances your ability to track and optimize website performance efficiently. This guide provides a step-by-step approach to integrating GTM with Drupal, ensuring smooth setup and configuration.</p>
<h3>1. Generating a Container ID</h3>
<p>Sign-up at [Google Tag Manager](https://tagmanager.google.com/). Select account name and country name. Also, provide a name for the container, choose a target platform, and save the details.</p>
<div><img decoding="async" style="width: 80%; height: auto;" src="https://www.tothenew.com/blog/wp-ttn-blog/uploads/2023/09/Screenshot-from-2023-09-21-15-18-31.png" alt="Google Tag Manager Signup" /></div>
<p>Once done with the above step, you can see a pop-up that has the container id starting with ‘GTM-‘. Copy it for integration of GTM with Drupal.</p>
<div><img decoding="async" style="width: 80%; height: auto;" src="https://www.tothenew.com/blog/wp-ttn-blog/uploads/2023/09/Screenshot-from-2023-09-21-15-20-57.png" alt="Container ID" /></div>
<h3>2. Installing and Configuring the Google Tag Module</h3>
<h3>Step 1</h3>
<p>Install the module like any other Drupal module using composer command and enable it using either Drush or manually with the help of Drupal’s UI as shown in the screenshot below:</p>
<div><img decoding="async" style="width: 80%; height: auto;" src="https://www.tothenew.com/blog/wp-ttn-blog/uploads/2023/09/Screenshot-from-2023-09-21-15-09-39.png" alt="Enable Google Tag Module" /></div>
<h3>Step 2</h3>
<p>Under Configuration, go to System and click on Google Tag Manager. Here you can see the container page.</p>
<div><img decoding="async" style="width: 80%; height: auto;" src="https://www.tothenew.com/blog/wp-ttn-blog/uploads/2023/09/Screenshot-from-2023-09-21-16-22-08.png" alt="Google Tag Manager Configuration" /></div>
<h3>Step 3</h3>
<p>Click on “+Add container”. Fill in the required details, such as label, container id (which you generated from [Google Tag Manager](https://tagmanager.google.com/)) and save the details.</p>
<div><img decoding="async" style="width: 80%; height: auto;" src="https://www.tothenew.com/blog/wp-ttn-blog/uploads/2023/09/Screenshot-from-2023-09-21-15-23-44.png" alt="Add Container" /></div>
<h3>Step 4</h3>
<p>To verify the successful configuration of Google Tag Manager in your site, visit your site’s homepage, inspect it, and you can find it in thetag as shown in the screenshot below:</p>
<div><img decoding="async" style="width: 80%; height: auto;" src="https://www.tothenew.com/blog/wp-ttn-blog/uploads/2023/09/Screenshot-from-2023-09-21-15-26-50.png" alt="Verification of GTM" /></div>
<h3 data-start="1986" data-end="2047"><strong data-start="1990" data-end="2045">3. Benefits of Using Google Tag Manager with Drupal</strong></h3>
<p data-start="2048" data-end="2129">Implementing Google Tag Manager in Drupal provides multiple advantages:</p>
<h4 data-start="2131" data-end="2171"><strong data-start="2136" data-end="2169">1. Centralized Tag Management</strong></h4>
<p>&#8211; Allows easy addition and management of marketing tags.</p>
<p>&#8211; Reduces dependency on developers for tag updates.</p>
<h4 data-start="2286" data-end="2328"><strong data-start="2291" data-end="2326">2. Improved Website Performance</strong></h4>
<p>&#8211; Asynchronous loading of tags speeds up the website.</p>
<p>&#8211; Reduces the number of manual script injections.</p>
<h4 data-start="2438" data-end="2483"><strong data-start="2443" data-end="2481">3. Enhanced Tracking and Analytics</strong></h4>
<p>&#8211; Seamless integration with Google Analytics, Google Ads, and Facebook Pixel.</p>
<p>&#8211; Enables real-time tracking and event monitoring.</p>
<h4 data-start="2622" data-end="2670"><strong data-start="2627" data-end="2668">4. Easy Debugging and Version Control</strong></h4>
<p>&#8211; GTM’s built-in debug mode helps test changes before publishing.</p>
<p>&#8211; Version control allows rollback to previous configurations.</p>
<h3 data-start="2808" data-end="2828"><strong data-start="2812" data-end="2826">Conclusion</strong></h3>
<p data-start="2829" data-end="3446">Integrating Google Tag Manager with Drupal simplifies website tracking and analytics while improving website performance. By following this step-by-step guide, businesses can effectively manage their tags without modifying the website code. Additionally, optimizing your infrastructure with best practices, such as <a href="https://cloudastra.co/blogs/advanced-terraform-tips-for-streamlined-infrastructure-management">Advanced Terraform Tips for Streamlined Infrastructure Management</a>, ensures efficient deployment and resource management. Cloudastra Technologies specializes in implementing robust digital solutions like GTM to help businesses enhance their marketing strategies and analytics capabilities.</p>
<p>Do you like to read more educational content? Read our blogs at<a href="https://www.cloudastra.co/blogs"> Cloudastra Technologies</a> or contact us for business enquiry at <a href="https://www.cloudastra.co/contact">Cloudastra Contact Us</a>.</p>


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Integrating Google Tag Manager with Drupal for Enhanced Analytics and Marketing Performance